PRESCRIPTION LENSES PACKAGE
Carrera Sunglasses
Inspired by the open road auto racing legacy of the South American Carrera Panamericana race, the CARRERA Eyewear brand was created in 1956 by an Austrian sports eyewear maker Wilhelm Anger Werker. The brand pushed its way into the motorcycle and ski sports eyewear market over the next 20 years, especially focusing on goggles and masks for the extreme sports enthusiasts. During that crucial time, the brand patented a new material that was an industry first in 1964, Optyl, a non-allergenic and very light-weight thermoplastic material that was quite revolutionary and new. The durable material gave CARRERA frames a unique stability and long-term elasticity at a fraction of the typical weight of acetate, around 20% less.
The brand expanded quite quickly with constant innovation at the headquarters in Traun, Austria. Famed race car designer Ferdinand Alexander lead the design team during this period. There was an obligation to find the perfect frame, involving vintage elements, a lavish appeal that could match the most expensive racing cars such as Porsche and a unique style that exuded “cool”. In 1977, the first of the infamous frames was created for the mass market, shortly followed by the CARRERA PORSCHE DESIGN. Throughout the 80s, the brand’s sunglasses were a mainstay on the faces of sporting professionals at major sporting events, including the Winter Olympics and Formula 1. In 1986, the CARRERA Champion style was introduced, a modern take on 80s vintage style with aviator style teardrop polycarbonate lenses. The popularity of the brand was brought into the international spotlight again in 2007 by a strong cult following among A-listers like Lady Gaga, Rihanna, Beyonce, Usher and Alicia Keys.
CARRERA is known for a successful infusion of edgy style and original production techniques mastered through years of perfection and constant testing. The newest collection of CARRERA sunglasses and glasses for men and women incorporates brand new technology that allows Optyl and carbon fiber to take on beautiful colors, textures and dimensional reflections for a contemporary look. Currently, CARRERA offers an array of colors including red, brown, blue, black, grey, black, blue, white, purple, tortoiseshell, neon shades and chromatic tones. You can also find special additional features such as polarized lenses, mirrored clear lenses, interchangeable lens, “seal ring” technology and much more for certain sunglass styles.
Get the latest fashion looks from CARRERA with their Carrera Blue colored lenses. The distinctive mirrored blue color is a modern hue highly coveted by trendsetters. Find a pair at SmartBuyGlasses USA. Other hot accessories this season include Carrera CHAMPION Medium Sunglasses and Carrera CHAMPION Sunglasses . Enjoy sunglasses that will update your look instantaneously and choose from very art deco colors.
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