Nov
24
Naturally, eyewear fashion has come a long way since the days of the birth control frames so common in your parent’s generation of Ray Ban Wayfarers, cool as those were. But there is something about a face unhindered by metal and glass that seems pure and beautiful and natural that is as irresistible as ice cream on a summer day.
Contact lenses, which were invented more than 100 years ago but perfected only within the last 15, are a gift to anyone who enjoys the timeless natural beauty of an unadulterated face. The fashion industry, though responsible for designing some of the most interesting and creative frames, often shies away from putting bespectacled women in their runway shows. Hence, the fashion world loves their contacts!
For the latest in eyewear fashion, nobody knows better that will be hot than Hollywood. Yet, it is precisely this clique that shies away from plastering their stars in the latest designer brands. Part of this could be that they don’t want to receive funding for product placements in their films, or it could be because they do not want to cover a recognizable money-making star’s face with something that could partially hide their identity. Regardless, the film industry is hesitant to put stars like Natalie Portman and Hugh Jackman behind their shades for any length of time in a film. Instead, the stars wear designer contacts, like those by Acucuve, to keep the star’s natural look.

