Dec

23

Racecar Fashion Statement

Filed Under Brand Wave, Designer Sunglasses, Fun with Eyewear 



Top athletes in various sports chose Oakley as their brand of choice for protection, style and athletic prowess. In the racing industry specialized eyewear is especially important as without the proper protection sudden sunlight can blindside a driver causing him to lose momentum and ultimately- the race. Sunglasses or tinted helmets are a must when driving or racing, not only to enhance performance, but to protect the health of the eye.


Jamie McMurray, a three time consecutive Cup Series champion, is just one of the many drivers hailing Oakley Gascan shades as his top choice in driving eyewear. Most drivers wear the brands of the designers that endorse them, in McMurray’s case this was a win-win situation. “I wear Oakley Gascan sunglasses. I think the best part about being on the Oakley deal is not only do you get really cool sunglasses, but they are always giving us shirts and sweatshirts, hats, and even khaki pants that I can wear out to the golf course,” he said about his brand sponsor.


McMurray isn’t the only driver that wears Oakley, the athletics eyewear giant also supports Kasey Kahne, Tony Stewart and Juan Montoya, to name a few. The company’s aim is for top drivers to wear their brands and show them off to gain popularity with the fans and viewers. The drivers all have a signature frame that Oakley helps produce. Montoya, for instance, has an O on his glasses with the colors of the Colombian flag, his home country. The originality of the glasses is what adds to the racecar driver’s persona. They are associated with that brand and that pair. Some change them to go with the trends, while others prefer to stick to the same pair.

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