For an adventure rally, as important as having the best route is having the best gear, including eyewear. Notice how Indiana Jones never left his iconic hat behind. His fashion and travel wear were as important as his archeology knowledge and wherewithal.

Meanwhile, Serengeti has years of research and development to support each pair of sunglasses, from the thin, lightweight temple bars to the specifically tinted lenses, Serengeti eyewear has everything you need in the way of fashion, quality and travel worth.

Finding the travel eyewear that works for you isn’t an easy task, though there are great options out there for travelers of all varieties. Nike, Serengeti, Ray Ban, Oakley, and even Adidas can provide high quality travel eyewear for all rally events and road excursions. You want something sturdy, with a history of high-quality products and a brand to support its renowned as well as an object that is sexy and personable. This can all be found in Serengeti, though the tinted lenses and hue don’t look great on everyone.

Recently we’ve been noticing that every major star is trying to create an icon of themselves through eyewear. Think of Bono, Ozzy Osborne and others who have always had a certain type of eyewear associated with themselves. Successful, no?

Diane Keaton has started wearing simple, purple-tinted lenses (shown here) that give her a more youthful aura. Her flushed out hair and overly-pink cheeks also contribute to a younger look You can’t always hide your age with grace, and Keaton is trying to embrace hers without giving up on every semblance of youth. This same outfit, hairstyle and glasses on a 20 year old would look childish and people would say she is trying to hard. She can go over the top because the average person won’t notice that she is wearing a teenager’s hairdo and clothing.

She seems to define youth in accessories, hence the purple lenses. This is a common old-age fashion move. Robin Williams, who is getting up there in age, has also begun to define himself as more youthful through designer fashion and even Williams is wearing subtly purple tinted sunglasses and eyeglasses (even when indoors)!

We’ve been seeing more people turn to eyewear fashion once they reach middle-age and beyond. Look at Samuel L. Jackson and Harrison Ford—both elderly men now who still try to take roles as superheroes. They both wear tinted sunglasses when indoors and have begun to wear black button-down shirts with black jackets, a hipper dressy look to accentuate their youth and mask their age. Clever, but we see through it!

Sexy isn’t about high fashion anymore. No, its about being yourself, looking comfortable and projecting an image of relaxation and intellect. It isn’t about snooty intellect, its about honest intelligence and no adherence to prescribed norms. For example, Leonard from Big Bang Theory looks dorky and unrefined but with his classic square-framed black eyeglasses he looks comfortable and sexy. Get the look with Jimmy Choo or Alexander McQueen eyeglasses. Leonard is comfortable and lively and embraces his dorkiness instead of ignoring it. When you embrace your personality rather than hide it your sex appeal increases. Women love confidence, and when you are confident in yourself and who you are and how you look, women are attracted. That’s what makes Leonard sexy, his comfortable composure and ability to dress to his intellect and personality.

To get the dork look you have to be a dork. You can’t get the geek chic fashion look unless you live the geek chic lifestyle. You can achieve this look only if you live the lifestyle. Geek chic is comfort, sex appeal and intellect.

America’s favorite porn star is out and about in high fashion. We know she can afford the best looks money can buy but it is nevertheless startling to see her emerge on the red carpet like a perfect lady, complete with the perfectly matched Oliver Peoples – Sacha sunglasses. We couldn’t be happier to see Jenna in daylight dressed like a respectable and approachable member of normal society. She looks fabulous in these Oliver Peoples, and, since we hardly ever see her on the red carpet these days we’re wondering what else she has been hiding, fashion-wise.

It may come as a shock to many that Jenna Jameson is such a fan of fashion. She appears at many high-end design shows and events. She was spotted earlier this year at Max Azria’s fashion show, and appeared at an Ed Hardy show a few years ago. But she hasn’t always had her risks pay off. In September, her knit suit was met with vocal booing, and the simple dress she wore to the MTV VMAs was hailed as an understatement and hardly worth note.

It wasn’t that long ago that PETA hired Jenna Jameson to do a ‘pleather yourself’ ad to encourage people to refrain from using leather and fur and find replacement fabrics instead. The Rockford, IL born native is an animal love, a fashion icon (whether for her fashion failures or her fashion wins, like the Oliver Peoples sunglasses recently), she is beloved for exactly what she is, a less organized and profitable Pam Anderson.

So, is fashion geared towards blondes then as well? It is hard to say, but when you see a beautiful blonde there is a fair chance she is dressed more fashionably than an equally beautiful brunette… or at least perhaps you notice her beauty more because of the glistening golden locks. It may not be fair, but that is why hair dye was invented– to even the odds and beat mother nature at her own cruel game.

When it comes to real fashion and style, any woman of any hair, skin and eye color can be stunning, cosmopolitan and sexy, if they use fashion wisely and work with what they have in terms of coloring and texture. For example, blondes may be so attractive to most men because they can wear virtually anything and look good. Brunettes have to work a bit harder, and their faces seem to glow and shine in some colors and look placid in others. Women with dark skin have the natural good looks made even more beautiful with metals like silver and gold, and with textured fabrics– all looks paler skinned people find hard to pull off.

Getting noticed is no easy feat in America, especially with so many people focused on fashion and with so many new trends emerging on a season by season basis. To keep yourself in the limelight, you have to do a lot of work. To get yourself the center of attention, you have to be better than the best—which in some places (aheem… Hollywood) — can be nearly impossible!) To achieve the impossible, you have to think clearly all the time and keep a tight reign on your lifestyle and habits. A sexy body goes a long way, so morning and evening exercises are a must. High fashion is an option only if you can pull off the attitude, otherwise you have to find your own fashion niche, like the edgy jock or the sexy princess. One clear way to get your identity under wraps is to focus on what kind of image you want to represent and then go about achieving it through fashion. The attitude will follow. Buy those Prada sunglasses and handbag you’ve craved and suddenly your confidence and sexiness will skyrocket.

If you are not a Prada fan, and many of us are not simply because of the brand’s widespread appeal and the sheer number of obvious copies and fakes on the market, then there are more obscure and equally sexy brands on the market that will have a look that works for you. Consider a brand like Carrera or Bolle, both have high-quality somewhat sporty and versatile sunglasses that can be worn across the seasons and across various outdoor activities. For someone with an active lifestyle it is a poor choice not to buy a fine pair of designer shades that are versatile. In the end, you’ll appreciate your purchase and thus use the sunglasses more often (always a benefit to your fragile and easily-damaged eyes).
I’ve always thought that if you buy a high-quality item you’ll treat it with more respect and it will last longer because it is a better product. Buying cheap sunglasses that you lose or throw away when damaged is an entirely different and lesser experience then buying a pair you’ll love, keep safe and wear constantly.

If you are buying from a reputable distributor  that focuses on designer and high-end eyewear, sunglasses and contacts than you can rest assured that the company is only buying and selling high-quality contact lenses. Likewise, this company will have a reputation to live up to, and social and financial responsibilities for their merchandise. A company that focuses entirely on contact lenses is a smart choice, but it is hard to gage the company’s overall performance without being able to see how they perform in the sunglasses and eyeglasses arenas as well. Therefore, it is wise to look at a company that focuses on eyewear in general rather than specifically on contacts, or on all fashion accessories.

When buying contacts online keep in mind that you will need your prescription handy. You should have your eyes checked and your prescription updated before even starting your online search for contacts. There are many affordable ways to get your eyes checked in the US. Many in-store optometrists give low cost eye exams hoping to make their money on selling overpriced frames or lenses. You can get the eye exam and then buy online to save big bucks.

Finally, when buying contacts online, make sure you fully understand what will be delivered with your contacts. You will need a case for carrying your left and right contacts separately and contact solution. You will also need to understand if you are ordering reusable or throw-away contacts, and read the instructions carefully on how long to wear each set before disposing of them. Any eyewear distributor should be able to provide information on basic eyewear hygiene as well as be able to answer any questions you have about their products.