Millions of Americans were waiting eagerly and patiently in their living rooms to see Olympian and Oakley fan Shaun White snowboard the halfpipe and earn the reputation that had, for so long, been espoused on TV. In the Olympics already Americans had seen several titans fall.

His first run was spectacular, with seemingly fearless determination he shot high into the air before landing gracefully on the pipe and completing several back-to-back spins. It was an amazing run, but it was not the extravaganza we had all been waiting for. Nevertheless, he earned a score of 46.8, the highest on any first run.

As his fallen comrades completed their second runs, it became obvious that Shuan had won the gold without even running his second attempt. Atop the halfpipe he shared a joyous, if not overly zealous moment with his coach, exclaiming, “should I just go right down the middle?” Shaun had more to prove, he wanted to erase all doubt and truly earn everyone’s respect and awe. But it was going to be risky. If he attempted something and fell, he would still win gold but could endanger his reputation. He pushed off the starting line and again shot so far into the sky on his first jump that people held their breath for a safe return to orbit. Landing his first three jumps, he shot high into the air on his fourth and did what no other snowboarder on the planet can do – a Double McTwist 1260, nicknamed the Tomahawk, earning wild cheers and a 48.4 score, widening his victory and thrilling spectators around the country.


With the winter snows melting quickly away, the time to start considering your spring wardrobe is fast approaching. As you pack away your fleece and wool, keep in mind that your eyewear for spring should be unique to the season, like a fresh pair of baby blue Ray Ban Wayfarers.

Spring is about birth, renewal, life, color and the return of Mother Nature from her annual slumber. Spring colors are usually pastel or bright to signify and pay homage to the return of nature’s natural colors. Spring fashion usually involves a mix of flowers and patterns, more lightweight fabrics and hair styles, and a more playful and fun general attitude towards fashion accessories like eyewear, purses and shoes.

Eyewear is a unique arena for your spring wardrobe overhaul. Think lightweight. Think rejuvenation. If you wore heavy frames all winter, consider doing the opposite this spring. Frameless indoor eyewear is the best option for a lighter, fresher feel. For springtime sunglasses, a fashionable person would consider bright, light and fun the three primary traits for spring-specific sunglasses. Brands like Prada, Versace and Gucci are all great for serious events and black dresses but for spring they are too serious, too black and, dare I say it, too fashionable. We want to look playfully put together, not professionally assembled.

In the spirit of rejuvenation, sporty sunglasses are all the rage in spring. Bolle for women are especially fetching and fresh, and give the added sense of adventure and fun that other brands make up for in high fashion. For men, Police sunglasses are always great, but this spring step outside your normal boundaries and try a pair of Oakley sunglasses, which are more for sports and outdoors and thus more in tune with the season.


If you are looking for the sunglasses your favorite celebrity sports, look no further than the buying guide available on Smart Buy Glasses.com. They have Hollywood’s top celebrities and the eyewear they adore linked right to the buyer’s market, so you can get the eyewear your celebrities wear without a major online research project.

You’ll find information on stars like Angelina Jolie and her super sexy hubby Brad Pitt. While they may be the best A-list couple on the planet, their fashion choices are no mere coincidence. With designers at their literally beck and call, this duo has the best fashion advice in the world at their fingertips, and the stunning good looks to pull of any look. Find out what they are wearing on the buying guide and mimic their trends as they set them.

Ever wonder if you dressed better, what celebrity you would look like? Check out the eyewear Jude Law and David Beckham are wearing, buy vintage clothing and a few sporty jeans and you’ll be well on your way to copying their sexy and relaxed look. Did you know, for instance, that David Beckham (perhaps with the help of his super fashionable and adorable wife) is an avid fan of Police sunglasses—literally the sexiest shades a man can wear? Or, if you didn’t already know that Jude Law is in love with classic Ray Ban Wayfarers as well as his even more beloved Dunhill look (though he is biased towards the latter designer as he is their primary model!)


Instead of swimming in Versace, high fashion, and endless body-enhancing clothing, the new Hollywood fashion trend seems to be to look as horrible as possible. Here are a few expert tips on making yourself look older, out of style, and somewhat like a crazy cat lady. The Olson twins, despite their natural beauty, petite size, and charming personalities, choose to deck themselves out like 90 year old homeless folks out to destroy fashion one outfit at a time. Here is how:

Oversized clothing is a great way to decrease your sex appeal while personally taking out your insecurities on the fashion conscious. The more of your shape you can hide, the better you will pull of the scruffy and un-groomed look. The best colors to add weight are white and grey, which also add a delicate sense of having purchased your attire at Wal-Mart. Tsk tsk.

Oversized sunglasses look great when you are well kempt and fashion forward, but can add weight to the upper part of the face and make you look washed out and insane if your hair is scruffy and uncombed and without body. Ideally, in order to look as bad as possible, you’ll want to part your hair down the middle, leave it otherwise untamed and slap on a pair of giant, bug-eyed sunglasses. The best sunglasses for this look come from Prada and Dior, though if you really want to add insult to injury you could buy an unknown or, dare I say it? – convenience store sunglasses.


The silver screen is the latest way in which designers are launching their latest and greatest designs. While Ray Ban has been advertising through cinema for generations, high fashion houses like Prada, Gucci and Carerra are only recently cashing in on what Hollywood has to offer.

Just look at the latest James Bond, Quantum of Solace, which showed our hero in classic Tom Ford sunglasses while the villain evil general was wearing flashy Careera frames that did not fit his personality or position. Sunglasses in cinema are a way to signify the bad and the good in characters, and to spice up otherwise generic and overdone costumes. How many evil third-world general costumes can there possibly be!

For even more on sunglasses on the silver screen, check out Chasing Sarah Marshall, Hollywood’s latest breakup comedy chick-flick. Sarah Marshall, whom we find out is a horrible character, begins to wear flashier, larger and uglier sunglasses the more her evil character is revealed. She started off in jeans and a white T-shirt looking innocent and cute, only to be turned into a short-skirt wearing floozie in oversized Jackie O’s by the end of the film. The flashy and unfitting sunglasses help to give her the image of an unattractive soul.

Historically, sunglasses have always signified something in film. Look at the Blues Brothers, who made the Wayfarer cool for yet another generation. What about Tom Cruise in Ray Bans in Risky Business, when he skids across the hard wood floor in a dress shirt, sunglasses and little else? Fight Club portrays the split personality of the main character, the insane part of him portrayed in thick, flashy custom sunglasses that make him look like a heroin-injected robot.

In this world of metrosexuality (yes, Colin Farrell and Jonny Depp are male) men’s fashion has become something to be embraced instead of shunned. Gone are the days where a man in designer clothing was mocked, now he is hailed as a man’s man, albeit living inside the realm of fashion. For those of you keen to get your fashion on, here are a few tips for livening up your eyewear collection.

Alexander McQueen, a designer living on the edge of popular chic and daring creativity, is a designer for men to keep an eye on. His eyewear designs are masculine and fashionable, with a touch of class for those of you living in the higher circles of society (or at least wishing you did).

Armani eyewear is always in style, whether you are a professional businessman or an avid outdoorsman. The styles range from classic to creative, but there is always a creative option in black that will leave you looking sexy, fashionable and masculine.

Ray Bans are always a cool option for any sportsmen or outdoorsman, and in Hollywood they are the shade of choice. Ray Ban’s indoor options are also appealing on men, though many men’s designs are also worn by women.

Whether a man’s man or a normal guy-next-door type, embrace men’s fashion sooner rather than later and be all the more interesting for the choice. Spend a few minutes checking out what’s hot and what’s not online before you buy any major clothing items, and check out the designers mentioned above for the best in men’s eyewear designs for 2010.

us0925.jpgWith the next semester upon us all, it’s time to look at the fashion trends that were set over the summer that us fashion forward college ladies should follow with care. Ray Bans made a surprising comeback after a few years of hiatus from over-use in the early semester of 2007. Since the wave has cooled a bit, celebrities have reinstated the look with surprising twists. Gone are the aviators that Angelina made so popular with the release of Mr. and Mrs. Smith, and welcome are Ray Ban’s lesser known models with smaller lenses and thinner temple bars. For a really chic college look, check out a pair of Ray Bans with gold trim temple bars and black or gradient tinted lenses, a look that is reemerging in fashion magazines, cinema and on fashion icons across California.

As always, Dior is making waves with the release of their 2009/2010 line of women’s eyewear. With feminine curves and intricate artwork adorning the temple bars, Dior remains one of the top-selling women’s eyewear brands in America. Especially popular are glasses tinted in purple and turquoise, though less practical for blocking light and UV rays, they are extremely useful when upping your style points this season.

Prada has taken the imminent nose dive many anticipated once the buzz from the film The Devil Wears Prada died down. The look is classic New York, with black lines that are neither straight nor curved, and a pretentious air that makes them perfect for the professional businesswoman. For those of us truly into fashion, Prada is overdone and underwhelming in design, and we prefer the creativity and risk taking of other design houses like Alexander McQueen and even Versace. For college students, Prada is nearly off limits unless one is in his or her senior year.

us0907.JPGG.I. Joe, The Rise of Cobra displayed an amazing new design series of sunglasses by Oakley, the nanowire collection. With several years of research and innovation invested in these simple sunglasses, the design and functionality far surpass the average Joe’s eyewear. O claims they defy gravity, and offer performance-enhancing benefits that make the nanowire collection a must have. Here’s what we think.

The nanowire collection defies the norm by making a fashionable, designer look that is both functional, practical and cutting edge. The sleek, unobstructed front piece of the 3.0 model seen in G.I. Joe is dashing in appearance, but offers a key benefit: the removal of anything that could obstruct or impede your vision. Meanwhile, the temple bars are not only lightweight, but they do not impede peripheral vision while the semi-wrap around frontal lens piece blocks a surprising amount of peripheral glare. The tinting is not only unique, but designed to enhance performance by increasing visual contrast, reducing glare and blocking unwanted light.

Let’s explore the many ways in which the nanowire is the sunglasses design of the future: Hydrophobic technology means that liquid touching the surface of the lenses will slide off without leaving residue. The ultra-lightweight titanium alloy frames actually have memory properties that bend to the shape of any distorted head, and then stay that way, meaning that the frames are fully customizable. Fully polarized, with scratch resistant coating already in place. Coupled with the lightweight frames and hydrophobic coating, these bad boys will really up your game. To stay classy and in style, while also ready and prepared for whatever could come your way, purchase a pair of these sexy sunglasses this summer.

August 4th was Predient Barak Obama’s birthday. What better gift that to revamp his popularity polls with a new and exciting infusion of fashion from Ray Ban and Versace. During his candidacy for President, Obama was loved and admired for his down-to-earther persona. Someone who went trick or treating in Ray Bans and demin jeans with his daughter. Since stepping into the oval office Obama has shed some of the clothing items that made him an icon of relatability to the American people.

Mr. President, for your birthday was suggest you slap back on those Ray Bans that made such a splash on the campaign trail, and don the Nike gear that led Americans across the nation to see you as a health conscious and determined indevidual. We miss the Obama that spent all of his time winning our hearts. Now we have an Obama with greying hair, a habit for overusing teleprompters and for making non racial issued racial. Lets get back to the basics, the Obama who promised transparancy and modernization with a hip attitude that landed him on the cover of multiple magazines in designer eyewear and clothing, and on talk shoes as a lovable and recognizable figure.

What better time to embrance the public once again than on your birthday, as you grow a bit older (and wiser) to the ways of the world. Without the people, a president is not much more than a gloomy figure in the white house. Our perscription: Ray Ban’s, denim, a little rock and roll music and a next-door neighbor can-do attitude.

Dior, Prada, Versace, Gucci- as an expecting mother you deserve the very best the fashion world has to offer as you enbark on the world’s toughest and most rewarding job as a parent. The roles of pregnant women have changed in recent years. From maternity clothes that tried to hide the buldge to modern clothing that shows off the beauty of pregnancy and the romance of bringing a new person into the world. Fashionable expecting mothers everywhere are taking to the streets in bikinis, belly shirts and other revealing outfits. Accessorize this with flashy eyewear for summer and really feel proud of who you are.

Pregnant women need vitamin D to help their baby grow healthy and to keep their body healthy for delivery. Vitamin D comes from the sun, but prolonged exposure can cause damage to the eyes and skin. As an expecting mother, ensure you wear sunscreen and full eye protection in the sun, and ensure that you get adaquate sunshine daily to promote a healthy mood as well as a healthy vitamin D intake for you and your little one.

For optimal protection and to promote good habits in those around you before the baby arrives, wear sunscreen, a hat and sunglasses whenever outdoors. Your child will take note of such precautions and will, in time, adopt these as they grow up. Starting healthy habits before the baby arrives will ensure they come naturally to you and those around you once your very observant child is present.

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    Quotations

    • "Words, like glasses, obscure everything which they do not make clear."
    • Joseph Joubert
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    • "You go to school, you get a master's degree, you study Shakespeare and you wind up being famous for plastic glasses."
    • Salley Jessy Raphael
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    • "Don't call the world dirty because you forgot to clean your glasses."
    • Aaron Hill
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    • "They had me on the operating table all day. They looked into my stomach, my gall bladder, they examined everything inside of me. Know what they decided? I need glasses."
    • Joe E. Lewis
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    • "Rose-colored glasses are never made in bifocals. Nobody wants to read the small print in dreams."
    • Ann Landers
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    • "Men do make passes at girls who wear glasses - but it all depends on their frames"
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    • "The only reason we wore sunglasses onstage was because we couldn't stand the sight of the audience."
    • John Cale
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    • "With my sunglasses on, I'm Jack Nicholson. Without them, I'm fat and 60."
    • Jack Nicholson
    • Blogroll

      • Australia - Australian online blog marketer of designer sunglasses and glasses
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