Oct

17

The Many Eyes of Paris Hilton

Filed Under Blogroll, Celebrity Watch, Designer Sunglasses | View Comments


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Paris Hilton’s wardrobe is a like a bizarre fantasy for most girls who idolize the heiresses ability to appear beautiful, classy and stylish 24 hours a day. Her shoe and purse collections alone could rival the most elaborate of female fantasies, yet her sunglasses collection is perhaps the most prominent of her wardrobe’s assets. I imagine a giant walk-in closet full of bodiless mannequins sporting sunglasses of every style and shape, with row after row of plastic heads with colorful shades.


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Her collection has several defining characteristics. The majority of her shades are large and cover most of her upper face. They are also usually bright and bold in color and design. Quite possibly stating the obvious, her collection only contains the mot notoriously classy of fashion label shades, including Bvlgari, Versace, Ray Ban, Prada, D&G, Dior and more. She pays special attention to the latest trends and then confronts them head-on with her own flamboyant twist.


Hilton’s facial shape is drastically square. Her appearance could be quite rugged and haggard if she did not spend such a great amount of time and effort combating the squareness of her face. She does so in several ways. Firstly, she wears her hair full of volume or else wears rounded caps, which both act to conflict with her square jaw.  Secondly, she wears large sunglasses that giver her face something to contrast the jaw line, but also serve top give her an almost cartoon-like innocence.


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Though some may label her a dumb blond, or the but of her own joke, I have a great amount of respect for Paris Hilton, who is a self made woman. Though born an heiress (her father owns the hotel Chain with bearing the family name) Paris has created an image around herself that has drawn in Hollywood as well as the fashion world. She plashed onto the scene in style, but was largely ignored in favor of the more drunken and scantly clad of Hollywood’s finest. Nothing sells a tabloid like a scandal, or a beautiful woman misbehaving and avoiding all consequences. Learning from this, Hilton began exposing herself in public, acting drunk and playing the roll of the ditsy teenage troublemaker.


She emerged full-throttle in her self-made roll in the series The Simple Life. Though some of her act can be attributed to a sheltered life of high society, it is more notable that she managed to sign a deal for a multi-season show that aired around prime time. Moving on, she penned a book, has modeled and made a cameo in Hollywood films, and recently campaigned against John McCain after the candidate released an ad with her in one of the snippets. Her response was to release her own political commercial (online). She appeared in a bikini sunbathing while she delivered her own campaign speech. Not surprisingly, her political ideas were quite advanced, and showed a side of Hilton she had so far managed to hide from the public, an entrepreneurial and political, highly confident and capable woman.


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Whatever your opinion of the woman, you have to admit that behind her Prada shades, she hides an intelligence apt enough to earn her a fortune of her very own, and one she achieved will looking gorgeous, stylish and playing the final joke on the tabloids themselves- manipulating their headlines from drunken heiress to political entrepreneur.

Oct

17

Lance Armstrong, others Sponsored by Oakley

Filed Under Blogroll, Brand Wave, Designer Sunglasses | View Comments


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Lance Armstrong, seven time Tour de France winner, has become well known internationally for his public struggle against cancer.


At age 25 Armstrong won his first Tour de France. Though he did not know it at the time, his body was harvesting cancer. Ignoring the signs, he continued to train while cancer spread to his abdomen, lungs and brain. Had he caught the cancer sooner, the cure rate would have been near 90%. Having spread through his body, Armstrong’s chances were dim when he finally sought treatment.


It was because of his own harrowing experience with cancer that Armstrong set up the Lance Armstrong Foundation. As he underwent extensive treatment at Indiana University Medical Center he dedicated himself to two things: his bicycling career and building his cancer education foundation, and continued to win several more bicycle races along the route.


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Oakley began sponsoring Armstrong after his first win, when it appeared likely that he could win a second Tour de France the following year. According to Armstrong, “For nearly 20 years, Oakley has been there for me on and off the bike. Now, together with your support, we are making a difference for the millions of people who are living with cancer.” Oakley recently released a special series of Armstrong sunglasses especially designed for bikers in the Armstrong yellow and black made famous by his Live Strong armbands. A percentage of the proceeds goes to Armstrong’s foundation.


Oakley has long sponsored athletes, including such prominent athletes as Amanda Beard (Olympic swimmer) and Grete Eliassen (pro-skier), though Armstrong has been the most visible. Oakley glasses and sunglasses are fully equipped for sporting, including some frames with ear sets connectable with your ipod and others with round-the-head straps for high-impact sports, making the athlete-Oakley union a highly fitting one.

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In addition, the company has extensively researched aerodynamics and face-fitting techniques in order to allow athletes to perform at their highest levels.  Indeed, the company released European-fit and Asian-fit sunglasses better adapted to various facial and nose bridge shapes. Though originally controversial, the facial fit glasses have begun to sell widely.


Special innovations in women’s eyewear also separate Oakley from other high-performance eyewear companies in their special designs that take into account higher cheek bones and slimmer faces. Oakley enjoys the support of dozens of athletes whom the company sponsors, the majority of which are women athletes.


Armstrong now represents several things, surviving cancer, excelling at athletics and doing so Oakley

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