Aug

18

All about Police sunglasses

Filed Under Designer Sunglasses, Eyewear Knowledge 

Police brand sunglasses have become all the rage in 2008, especially since they enlisted uber hunk Antonio Banderas as their key advertising icon. The style, inspired by the shapes and lines of police force goggles and shades, has become one of the most fashionable accessories so far this year.

            The brand Police has had somewhat of a startling bit of success, given the apparent contradiction between how American citizens feel about the affectionately called Po po and the latest craze of emulating police accessories under an undisguised Police brand. Most Americans, in their independent and outspoken nature, feel somewhat biased against the police for some reason or another. How is it that a brand with the enemy’s name could become so popular in the US, especially with the rugged, biker and underbelly community?

            I offer the following position. Police accessories are not synonymous with the police themselves, whom Americans actually associate more with doughnuts and speeding tickets than SWAT and reconnaissance. Instead, the vests, belts, shoe styles and shades are all an extension of every little boy’s dream of being a cop or a fireman when he grew up. Additionally, police are perceived as above the law, and therefore in a class of their own, emulating their style and making it more modern and streamlined has made it so the Police brand can offer a taste of insolence and irreverence.

            The choice of using Hollywood giant, Antonio Banderas as their primary model was calculated and targeted to appeal to a generation of fans that knew him not as Puss in Boots in the Shrek franchise, but as Desperado, the ultimate badass who was balance of both affection and destruction—a human yin-yang and one of the coolest characters in movie history.

            Now, in Police advertisements, you see Antonio in his traditional all black attire, slicked back hair and sullen, serious grimace, his dark eyes hidden behind darker shades that, (and I’ll give credit where it’s due) seriously agree with his style and vibe. And the people who buy and wear the Police brand are not the grimy bikers of yesteryear, they are modern, in chic leather and Sketcher boots, Swatch watch adorned wrists and clean, styled hair. Their frame of choice- decidedly modern and decidedly Police.

            And if it were not enough to have the Hollywood icon wearing the Police brand sunglasses, Antonio also models their prescription eyeglass frames, sporting something a little more chic, but still ultimately edgy, proving that Police is a versatile and complex brand.

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