Mar
3
2010 Winter Olympics Fashion
Filed Under Brand Wave, Designer Sunglasses
This year there was added pressure to our already stressed athletes. With blinding snow and fog storms atop Whistler Mountain, goggle choice was an incredibly important aspect of these athletes make it or break it events. Star athletes like Lindsey and Shaun choose Oakley goggles, and for a reason. Dark tinted or orange tinted goggle lenses increase contrast, for these athletes that means precious fractions of a second more to respond to changes in the course before them, like tiny ripples in the snow or ice. In events where speed is important and reaction times have to be milliseconds fast, the tint of the goggles matters more than you can imagine.
Oakley creates high quality, top-of-the-line goggles that even the pros don’t argue with. Shaun White is even working with Oakley on a line of goggles with special designs to hit the market soon that are specific for snowboarders rather than skiers. Meanwhile, Lindsey’s Oakley goggles helped her see upcoming bumps in the snow on her snowboarding runs.
While performing at the top of one’s game is the goal at the Olympics, the dream can’t come true for everyone. Sadly, Lindsey Jacobellis broke American hearts when she floundered out of the snowboarding downhill race mere seconds into it. All bets were on the young, blonde American to bring home the gold, something she only narrowly missed 4 years ago. But with US hearts broken by the lady’s misfortune, we’re left wondering a bit about how amazing our stars looked both on and off the slopes. Is it just me, or are this year’s Olympians incredibly fashionable, sexy and personable? For people who spend much of their time secluded in training centers around the globe, this year’s Olympians like Lindsey Jacobellis, Shaun White and Lindsey Vonn are just too adorable to look away from!








