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Dec
30
Top Sunglasses for Winter Weather
Filed Under Brand Wave, Sunglasses Trivia, Fun with Eyewear, Designer Sunglasses | Leave a Comment
The need for sunglasses in winter is just as important as in the summer. With overcast days and snow, you need as much protection as you can get from UV rays coming through the clouds. Snow reflects the sunlight from the ground back into your eyes, so the damagecomes from every direction. The best thing for winter weather is polarized sunglasses. Polarization is the reduction of glare by a vertical polarizer. With these, you can see more of what you need to, and less of what you don’t. With polarized lenses you will never squint again.
The best polarized eyewear comes from Oakley and Ray Ban, the leaders in sports and outdoor sunglasses. Oakley has many different styles of sunglasses with polarization, all of them with a separate purpose and look, such as sports performance, active wear, and square-o styles. While Ray Ban has six different styles; Aviators, Top bar square, Flight extreme, Predator, Classic wayfarer, and plastic Aviators. Both companies have their individual look and different technologies and both increase acuity and color contrast so you can see better in winter weather.
In the winter months, whether you are skiing, sailing, walking, or driving, polarized glasses are the only way to go. They are the best protection for your eyes and your ego. You can’t go wrong with Oakley and Ray Ban, the most trusted designer names in action sunglasses. Everyone should own a pair of polarized glasses for year-round use.
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Dec
23
Racecar Fashion Statement
Filed Under Brand Wave, Fun with Eyewear, Designer Sunglasses | Leave a Comment
Top athletes in various sports chose Oakley as their brand of choice for protection, style and athletic prowess. In the racing industry specialized eyewear is especially important as without the proper protection sudden sunlight can blindside a driver causing him to lose momentum and ultimately- the race. Sunglasses or tinted helmets are a must when driving or racing, not only to enhance performance, but to protect the health of the eye.
Jamie McMurray, a three time consecutive Cup Series champion, is just one of the many drivers hailing Oakley Gascan shades as his top choice in driving eyewear. Most drivers wear the brands of the designers that endorse them, in McMurray’s case this was a win-win situation. “I wear Oakley Gascan sunglasses. I think the best part about being on the Oakley deal is not only do you get really cool sunglasses, but they are always giving us shirts and sweatshirts, hats, and even khaki pants that I can wear out to the golf course,” he said about his brand sponsor.
McMurray isn’t the only driver that wears Oakley, the athletics eyewear giant also supports Kasey Kahne, Tony Stewart and Juan Montoya, to name a few. The company’s aim is for top drivers to wear their brands and show them off to gain popularity with the fans and viewers. The drivers all have a signature frame that Oakley helps produce. Montoya, for instance, has an O on his glasses with the colors of the Colombian flag, his home country. The originality of the glasses is what adds to the racecar driver’s persona. They are associated with that brand and that pair. Some change them to go with the trends, while others prefer to stick to the same pair.
Dec
16
New York – the Paris of America
Filed Under Brand Wave, Fun with Eyewear, Designer Sunglasses | Leave a Comment
New York has long been America’s Paris, a fashion epicentre towards which the rest of the country looks for fashion and design trends, fads and advice. New York, for many Americans, is the epitome of the American dream- ‘If you can make it there, you can make it anywhere.”
Milan, Paris and New York have fashion weeks that would startle and impress the most avid of design enthusiasts, and lure even the most fashion-backwards to watch the designs that flutter down long runways like goddesses. Indeed, reality TV has franchised on the successes of the fashion industry in New York with shows such as Project Runway, where contestants compete to show their designs at New York fashion week.
Marc Jacobs was recently lost a law suit to New York State in a scandal to secure a venue for a fashion show. Marc Jacob’s company now owes the state a hefty $1 million while his US conspirators could face up to 15 years in jail. The scam began in 2000 when Marc Jacob’s paid for the use of a New York armory for his fashion shows. According to Attorney General Andrew Cuomo, “New York City is a global epicentre for fashion and cultural events, and we will not allow corruption and greed to tarnish one of our most lucrative industries.”
Marc Jacobs, whose accessory and clothing lines have become synonymous with modern fashion, has pled guilty to the charges and has cooperated 100% with American authorities hoping to move past the scandal and resume designing as soon as is feasible.
Dec
9
Trends of 2008 and Expectations for 2009
Filed Under Eyewear Knowledge, Inside SmartBuyGlasses, Designer Sunglasses | Leave a Comment
2008 was a year of reemergences. Vintage styles as far back as the 40’s were back in style among the elite and Hollywood stars as the US and UK experienced a mainstream flashback to the 70’s with large, rounded sunglasses and bold, square eyeglasses reemerging as the top style accessory for 2008.
We expect the vintage fad to continue well into 2009, so don’t throw out your Jackie O’s with the New Year. In addition, we expect the vintage flashback to grow stronger in 1950-60s style, meaning old newscaster style black frames, Wayfarers and Aviators.
Peresol has a fantastic vintage inspired line of sunglasses in light brown with brown lenses, perfect for men and women alike. Dior, also, has picked up on the vintage trend. Check out their latest line of retro eyewear for 2008-2009 (see picture of Dior retro style shades). Police 1561 brand and style are my favorite vintage throw-back and look classy in black of brown. The Police shades are subtle, unique and show a bit of class, and are my top pick for vintage eyewear for 2009.
Tortoise shell is expected to come into style in 2009, as are slightly horn-rimmed eyewear styles. Note that Hollywood has been enjoying these throw-back styles for several months, usually a prime indicator of mainstream fashion trends for the following year.
Whatever your pick of vintage, whether subtle 50’s style or full-fledges 70’s flare, be sure to jump on the bandwagon with your retro eyewear in 2009.
Dec
2
As the latest promoter of Emporio Armani, Beyonce rocked the ad, bringing a new sense of vibrancy and youth to an otherwise aging brand. Her singing for the diamond perfume line was phenomenal, and she was gorgeous in a shimmering diamond dress and Emporio sunglasses.
Beyonce Knowles, who recently announced a name change to Sasha Fierce, has been spotted around town sporting her classic Burberry and Ralph Lauren oversized frames, truly fierce looks for a woman who was rated in the top hundred most beautiful people alive by People magazine. She not only has a powerful and demanding voice, but her sense of style and fashion is nearly unrivalled in the music world. She wears either name brand labels and accessories or else clothing designed by herself or her mother (who was her original designer when she launched her career with Destiny’s Child. If you are looking for a sexy, youthful, fierce and vibrant woman to emulate, Beyonce is the perfect choice, though her budget for accessorizing somewhat supersedes the norm. It is rumoured that Beyonce uses a special (and expensive) name-brand face lotion on her legs each morning at a cost of over 200$ a bottle – not your average beauty bugent.
The easiest way to get Beyonce style with civilian bucks is to spend your green on accessories and go vintage mimic for the clothing. If you cannot be name brand – be unique and go old school- an always respected style when mixed with bits of flare such as the Emporio sunglasses or wrist watch.