Nov

7

Company Profile: Burberry – the Ultimate Fashion Accessory

Filed Under Sunglasses History, Sunglasses Trivia 


High-fashion does not come quickly, and this is surely the case with Burberry, whose original creator, Thomas Burberry, opened his first shop in 1856, a full 152 years ago, in England. Thomas earnestly sought to provide high-quality fashion wear for outdoor sporting activities like hunting and fishing, and in this attempt invented the fabric gabardine, which was not only waterproof, but also rip-proof and breathable. In the early 1890s the shop expanded thanks to a string of content customers, and in its new location thrived in outdoor wear sales and also a new style of trench coat which was later worn by British officers in Africa.



This militaristic, rugged, outdoors theme was solidified in the early 1900s with the appearance of the knight logo on Burberry merchandise, an early form of branding. By 1914 (World War I) the British army had adopted the Burberry coat, and had the designer add military specifications. The plaid lining Burberry trench coats are known for was added by 1920—and a style that has survived to this day was born out of a nasty era of war. See image of an early Burberry design British trench coat.


In addition to being one of the most well recognized British fashion designs, the trench coat has surpassed its branding and has become associated with the British themselves, and activities which have a special place in both British history and British lore. Fishing, hunting and equestrian sports are especially ‘British’ in their classy and sophisticated appeal, and clad in Burberry trenches and plaid hats, one can proceed in these endeavours in the same style and grace as the British of 100 years ago—with minor modern tweaks, of course.



Of notably fame, explorer Earnest Shackleton (in image left), who first braved and explored the South Pole, was outfitted by Burberry. In an ongoing effort to encourage exploration and creativity, Burberry has opened a foundation aimed at assisting young, creative youths in cities where Burberry employees live.


Today Burberry has adapted with the times, and has made their fashion label as modern as Gucci and Prada with the edition of accessory lines, including a very fashionable and well-received eyewear collection that has both stylish and modern designs as well as traditional, outdoorsmen classics. The company’s advertising campaign is unique in that it adheres to traditional colour schemes and photo content, but has adapted in using modern modelling poses and styles—a delightful contrast of the old and new that epitomizes the brand’s essence.



Throughout the years this British design label has been both an inspiring innovator and a reminder of times past. Buerberry has a long history of fashion successes and creations that rival the largest of design houses. From exploration gear to military uniforms to high-fashion accessories, this is a brand that has stood the test of time and emerged in the 21st century a classy and responsible label.

 

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